Tuesday, December 15, 2009

Just Released-Keller Williams tops the list of Most Recognizable Brands for 2009!

390,000 votes were cast to select the top 10...

The Top 10 real estate franchises, most recognized by the real estate industry as quality national brands are:

1.Keller Williams Realty

2.Coldwell Banker Real Estate

3.RE/MAX International

4.Century 21 Real Estate

5.Prudential Real Estate

6.Sotheby’s International Realty

7.EXIT Realty

8.ERA Real Estate

9.Weichert Real Estate Affiliates

10.Better Homes & Gardens Real Estate

The franchises that made it to the Top 5 were to be expected and are also the five largest real estate franchises in the country. The Top 5 also comfortably attracted more votes than the second five on the list, strongly pointing to the industry’s own internal belief that these are the top five franchise brands that agents would like to work for.

Keller Williams Realty’s surprising #1 ranking was most likely due to the strong, above average online and social media presence of their agents and the fact that during 2009 KW surpassed RE/MAX in agent count according to a widely published REAL Trends survey..

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