Wednesday, May 02, 2007

Giant Signs are proposed for GloryPark development

ARLINGTON -- Giant signs atop the Rangers Ballpark in Arlington and colossal images projected on the sides of multistory parking garages and buildings could be included in the Glorypark development.
The City Council was briefed Tuesday on proposed signs for the $600 million town center adjacent to the ballpark.
Four signs suggested for the western edge of the project could cover 75 percent of the building facades. Two could be 48 feet by 64 feet, or 3,072 square feet. The average billboard in Arlington is about 600 square feet, according to Jim Parajon, director of Community Development and Planning.
Council members did not seem concerned by the sizes of the signs or that they would display advertising.
"Creativity should not be limited," Councilman Robert Rivera said. "This is a signature not only for Arlington but for the region."
What the developer wants: A variety of signs, including:
Three large static or video signs (ranging from 30 feet by 80 feet to 30 feet by 100 feet) fixed to the roof of the ballpark on the south side, facing Randol Mill Road.
Projected-image signs with no size limit.
15 kiosks that may be up to 600 square feet.
City concerns: Planners said they were apprehensive about some sign requests, including:
Off-premises advertising proposed for 20 of 24 signs in Rangers Alley, on the south side of the ballpark.
15 roof signs that could be up to 200 feet by 8 feet.
No limit to sign advertising along private streets within Glorypark.
What's next: The council will review the sign proposal and vote on the second reading of Glorypark's zoning application. If the zoning is approved, the council will consider the site plan for the project.
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3 Signs the developer wants affixed to the south side of the ballpark
3,000 square feet: Area of the largest of those proposed signs
600 square feet: Area of an average billboard in Arlington.

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